Mapping the Employee Layoff of Star Hotels in Denpasar City: An Effort to Reduce the Impacts of the Covid-19 Pandemic

The Covid-19 pandemic has impacted various business sectors including the tourism sector. Hotel industry in Denpasar City closed its operations, laid off employees and terminated their employees. This study was conducted to map distribution of layoff at star hotels formulate strategies for reduce employee rate due pandemic. Eight (8) were used as samples based on data released by Bali Province Manpower Energy Office 2020. Questionnaires distributed collect from October December employed a combination qualitative quantitative methods forms descriptive analysis approach, SWOT QSPM. results showed that largest number layoffs occurred 3-star hotel cluster with an average 32 percent. Market penetration through optimization information technology-based promotion tools (IT) is proposed main strategy overcome problem. this are expected provide overviews recommendations management applying more effectively professional communication resource order avoid layoffs.